Marketing & Sales Management
Mini Management CourseThis industry-ready course helps students master sales techniques, digital marketing tools, and customer engagement strategies. It trains learners to build brand value, conduct market research, and excel in both traditional and modern sales environments, unlocking multiple career opportunities.
About the Course
Course Details
- Duration: 1 Year (Residential Format)
- Mode: Classroom + field projects
- Certification: NSD (National Skill Development)
- Delivery: Practical assignments, role plays, market surveys
- Faculty: Marketing strategists, brand managers, digital marketers
Topics Covered
- Product Pricing & Positioning
- Market Research & Analysis
- Marketing & Sales Strategy
- Customer Relationship Management (CRM)
- Online and Digital Marketing Tools
- Brand Management
- Sales Reporting & KPIs
Additional Details
- Social media and email marketing modules
- CRM software simulations
- Fieldwork: survey and sales pitch assignments
- Branding exercises and mock campaigns
Eligibility Criteria
- 10+2 pass or pursuing graduation
- Good interpersonal and presentation skills
- Interest in business, sales, or digital marketing
Outcome
- Plan and execute marketing campaigns
- Use CRM and digital platforms for sales tracking
- Apply for roles like Marketing Executive, Sales Associate, Digital Marketer, CRM Coordinator, or Brand Promoter
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